Difficult is worth doing

I only went away for a week and meant to blog about it as soon as I got back but then I got sick (yes, I am – at the moment – always a very poorly child for some reason) and then it was back to work with a zillion things to do and in the evening catching up on those all important TV moments from the previous week. So, all in all, I just don’t know where the week has gone.

I will get round to blogging about the holiday but just wanted to blog about the FABULOUS live Honda ad on Channel 4 last night. Honestly the most exciting bit of British TV I’ve seen in ages. It takes a lot for this marketing-bollocks weary person to get even remotely interested in ads but Channel 4 came up with a cracking idea and Honda were brave to run with it. Probably also helped that it was sky diving which is guaranteed to make me jump up and down like a small child going “again, again!”


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Filed under Marketing, Matters work related, TV World

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