Evening Standard headline this afternoon “Property PR Tricks: Bugging, Bullying and Forgery”. ARGH!!
I would like to point out that these are not “PR tricks”, they are criminal offences.
I would also like to point out that decent PRs do not rely on tricks to get their message across.
I would also like to point out that if it wasn’t for PRs, newspapers would be strangely empty and journalists’ lives would be much tricker.